In the safety products industry designing innovative safety products that save lives is a meaningful endeavor, but getting the message out to customers starts with those on our sales force.

As the industrial designer for the Altair 5 Multigas Detector it was important to not only communicate all of its innovative new features to, but to also do it in a fun & engaging way. With my dual role within the marketing department my additional skills in graphic design gave me an opportunity to help create ‘The Great Escape’ promotional sales kit.

Designed to resemble a travel suitcase, the Altair 5 Great Escape included a working Altair 5 instrument, product literature, DVD, T-shirt, travel bag, and post cards illustrating fun facts about the Altair 5 product features. It was distributed to 3000 sales and distribution channels to high praise for it’s innovative way of being both fun and informative.